Selling
How do we make a start?
It's easy to get started with CENTURY 21. Simply send us an email, pick up the phone, or pay a visit to any one of our offices. Initially, we ask a lot of questions and do a lot of listening. We will also set up a convenient time to come and view your property. From there we will give you an honest appraisal, together with a recommendation on what we believe is the best marketing approach. Naturally we would like the opportunity to present this to you in person and will fit in with your busy schedule…morning, noon or night. If you are buying and prefer to stay at home, you can tap into CENTURY 21 on the internet and view the properties available in your price range and preferred areas. Simply use your mouse.
How do I know I'll get the best price?
At CENTURY 21, we don't believe in filling you with false hope just to get your business. Our sales team will assess the situation, then armed with the very latest information on transactions in your area, your agent will give you an honest appraisal of where your property sits in the market today. But you don't have to take our word for it. Your CENTURY 21 agent will be happy to share with you the very latest industry facts and figures on what your type of property has been selling for in the current market.
What's the best way to market our property?
At CENTURY 21 we view your advertising programme as an integral part of the marketing mix. It's an investment to ensure your property gains maximum exposure and gets the best possible market price. There are many marketing tools available to you; from distinctive street signboards to an advertising campaign in the local and major newspapers. Printed brochures, the "Gold Collection" magazine, newspaper editorials, letter box inserts, direct mail, they are all effective marketing tools. Together with your CENTURY 21 agent, you can develop the most appropriate mix and the most cost-effective programme to help you achieve the best result in the shortest time.
Who will buy my property?
Your property will appeal to a certain type of buyer. For instance, first home buyers are unlikely to be looking for waterfront mansions. Just as retirees are unlikely to purchase a top floor unit in a block without a lift. And they may come from anywhere - next door, the next suburb or even another country. That's why the advertising programme for your property must be targeted to the most likely buyers. Real estate buyers are a cautious lot, particularly considering the amounts of money involved. One of the most common questions they ask is: "How long has this property been on the market ?" So, ensuring your property is not "on the market" for too long is a critical component in attracting the right buyers.
How should I set up my home to sell?
The adage, "First impressions count" is certainly true in real estate. From the moment prospective purchasers come through the door, you want them to be impressed. It certainly can influence the price of your property, sometimes by thousands of dollars.
And it doesn't take much:
Tidy up the garden and add some colour by bringing in some flowering pots, for instance. Touch up any paintwork that needs it. Check windows and screens for cracks and holes. Clean more space in wardrobes by removing extra clothes Store extra furniture to make rooms look larger Take items from kitchen cabinets to make them look more spacious Clean up the garage and storage areas.
Keep pets under control and use flowers or potpurri to disguise odours. Finally, pop on some music, make some coffee (the aroma is always inviting), and put out some fresh flowers. Wander through your home with your CENTURY 21 agent and discuss any areas that may need attention.
You'll catch more buyers with a bigger net!
The internet is one of the most progressive tools available in real estate today. Many CENTURY 21 agents already have their own home page on the net. Simply log on to access the properties in your preferred area in your price range. You can also take a tour on the computer of your prospective neighbourhood and find out what community services are available. This includes schools, hospitals, sporting facilities, shops etc. And when you list your property with us, it's automatically listed on the CENTURY 21 web site right across New Zealand…and the world for that matter. So now you can sell or buy a home without leaving your home.